Who are you?

A-Side Projects is Alex Gonzales and a few friends from twenty-plus years in marketing. It grew out of a habit of building websites and marketing plans for people who needed them, and a record collection that explains the name.

Some of those years were at Universal Music Group and Vevo, so the records aren't a gimmick. Music fandom runs deep. The rest went to Acura, Eaze, and VeVe Digital Collectibles: big brands, small teams, and launches that landed.

The websites started as favors. They turned out to be where all of it lands at once, the positioning and the words and the thing a customer actually clicks. That's the work now, for the businesses that never had a marketing department to hand it to.

The A-side is the hit, not the throwaway. Everything here is the A-side.